‍Salesforce & McKinsey partner up on AI‍

McKinsey & Company and Salesforce are partnering up to speed up the adoption of generative AI in sales, marketing, commerce, and service sectors. 

What do each of these parties bring to the table? Salesforce brings its CRM technologies (especially Einstein and Data Cloud). McKinsey's bringing their proprietary AI and data models.

Lareina Yee of McKinsey emphasized the potential of generative AI as a huge growth lever for them, with Clara Shih, CEO of Salesforce AI, echoing the same sentiment. 

Why would they team up?

‍ There’s money in AI. You’ll hear that their goal is to improve customer interactions, enhance digital marketing, boost sales, and make customer service easier, but they believe it’s going to be a cash cow for the foreseeable future.

In fact, McKinsey's research suggests generative AI could generate up to $4.4 trillion in global productivity over the next few decades.

This collab offers businesses an end-to-end AI experience, from strategy alignment and proof-of-concept development to full-scale deployment. Additionally, McKinsey and Salesforce are providing a multi-disciplinary team to guide enterprises in this transition. All those Salesforce AI Associate certifications are going to be put to work.

It also allows companies to "bring your own LLM" (language learning model). McKinsey and Salesforce have a history of collaboration. If you didn’t know, McKinsey acquired Salesforce Platinum Partner S4G Consulting in 2022.

Why you should care:

Generative AI holds transformative potential for businesses across various sectors, promising to revitalize customer interactions, supercharge marketing campaigns, and streamline sales processes.

The McKinsey-Salesforce partnership represents a unique melding of tech and strategic prowess, poised to unlock AI's full potential for businesses. As many are betting the future leans heavily on AI, companies that leverage it are better positioned to win.

The "bring your own LLM" feature further empowers businesses to utilize their preferred AI models, ensuring flexibility and adaptability.

Given the immense projected impact of generative AI on global productivity, stakeholders across sectors should be focusing on developments like these that can translate AI's theoretical advantages into business wins.