The resume advice that got me Salesforce job interviews at top companies

March 3, 2022
5 min read
DA Ledger

Be honest: if you found your dream job right now, would your resume land you an interview?

If you had to think about it for more than a second, it’s NO!

We all know that a lousy resume won’t get you a callback. For some Salesforce positions, even a “solid”’ resume won’t get you any responses.

So, how do you create a resume that will wow the hiring manager and get you an interview at your dream company?

I’ve spent 50+ hours on my resume over the years, reworking it based on the feedback I’ve gotten from my mentors. As a result, it’s gotten me interviews (and even job offers!) at companies like Stripe, Snapchat, Facebook, Google, and many others.

This post will summarize the advice I got that helped me kick my resume into overdrive.

If you want to see me do a breakdown of my resume in a future newsletter, let me know.

Don’t sweat details that don’t matter

The first piece of advice: don’t worry about the physical components of your resume.

  • Should I put a picture on my resume? No. Don’t open up yourself to discrimination.
  • What color and font do I use? Black. Times New Roman. I like the LaTex system.
  • What pictures should I use for my certifications? Don’t use them. Stick to plaintext.

Rather than obsessing about things that seem like they matter, focus your time on structural changes to your resume, like how you want to sell yourself. These are challenging but will yield a much better outcome: a high-paying Salesforce job.

Don’t be just like everyone else

You’re the hiring manager for a position that received 200 applications in four days. What’s your next move?

Over 200 applicants applied for a Jr. Salesforce Admin job posted FOUR DAYS AGO.
Over 200 applicants applied for a Jr. Salesforce Admin job posted FOUR DAYS AGO.

Do you think you’ll spend a minute or two on each resume? Not a chance.

In reality, you will give each resume ABOUT FIVE SECONDS until you come across one that stands out.

But what was it about that one resume you read that made the candidate stand out?

Let’s break that down in the next section.

Create a NARRATIVE around your experience, not just the facts

The skills and accomplishments you take for granted are things that can be fascinating to other people. Once you understand what captivates your reader, learn how to message it correctly.

The best way to message your accomplishments is by building a narrative around them.

Below you’ll see three examples of a Bad resume bullet point, and how I’d recommend making it Great. I also give the reason why it’s great (hint: it comes down to how you impact your stakeholders and the business at large).

  • Bad: Wrote 1 Before Save Flow.
  • Great: Wrote a Flow that decreased the number of Account duplicates by 25%.
  • Why it’s great: Data quality is instrumental in making business decisions. When data is inaccurate, it slows down employees and can damage your team’s reputation as a steward of the company’s Salesforce org.
  • Bad: Handled support cases for Sales Ops.
  • Great: Served as the primary support contact for 10+ Sales Operations leaders and 35 sales representatives, where I handled 100+ cases/month, resolving them within the SLA. My quick time to resolution directly contributed to a 5% increase in the Salesforce team’s NPS scores.
  • Why it’s great: Sometimes, some departments can view the Salesforce team as an “afterthought.” Directly contributing to an increase in the positive sentiment of a department can have positive impacts in the future (more budget, increased trust).
  • Bad: Cleaned up 2 Apex classes.
  • Great: Refactored 2 Apex utility classes, which reduced the number of bugs by 10% and unnecessary error logs by 15%.
  • Why it’s great: Bugs can hide other bugs, can lead to multiple people trying to fix it if it goes unresolved for long enough, can distract an entire team, and so forth. A reduction in the amount of bugs means the team is working on features that’ll help the company grow (or not die).

Make every word earn its place

Throughout my Salesforce career, I’ve seen over 500 resumes, and I can confidently say that 90% of applicants’ resumes are too long and most of the words can be removed without affecting their messaging.

Resume bloat is a great indicator to a hiring manager that they can’t write a resume. It can also indicate they might not have any substance.

If there’s one thing you take away from reading this post, I want it to be this:

💡 A shorter resume that leaves an impression is better than a longer one that is unmemorable.

It’s hard to make your remarkable accomplishments stand out when they compete with filler words on your resume.

Create strategic job titles

Do you ever notice that the number of Business Applications a Salesforce team owns increases over time? I call this The Marc Benioff Curse.

How can we use the Marc Benioff Curse to our advantage? Allow me to use an example:

My friend Shwetha is one of the most knowledgable people about Salesforce that I know. She’s on top of all the releases and can quickly learn the intricacies of any new Managed Package or tool that integrates with Salesforce. She was also leading a team of junior admins at the time.

When Shwetha was looking for a new job, she sent me her resume to review and I noticed a glaring error: her title was literally just the word “Administrator.” Not Salesforce Administrator. Just…Administrator.


She was doing herself a massive disservice by minimizing her job title.

I suggested she change her title to Lead Business Applications Administrator. Let’s break that down:

  • Lead: She’s spent her time moving up from Junior to Mid-level to Senior to Lead. Her title should reflect that.
  • Business Systems: This is a phrase that carries some weight. People understand that Business Systems encompasses all the applications that contribute to the growth of a business. The Salesforce team usually owns these applications.
  • Administrator: She’s an administrator.

Most importantly, I suggested this title because it was the truth.

The last thing I want to note is that I used to think I was too cool for titles, but I realized that they are an incredibly strong signal to send to recruiters and hiring managers when you’re applying for a job.

Put some respect on your name.

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